Sweden’s state-run pharmacy chain Apoteket has announced that it is to begin selling sex toys in order to satisfy demand from customers.

When asked in a survey last year what products they would most like to see on Apoteket’’s shelves, a majority plumped for dildos and massage oils. The study was conducted by the pharmacy chain in cooperation with the Swedish Association for Sexuality Education (RFSU).

“We will sell massage oils and dildos. We can’t say anything more yet,” said Linge Bergman.